poverty media unit
Making voices heard
With the right support, training and mentoring, the voices and stories of people with direct experience of poverty can be the most powerful means of challenging and changing public attitudes to poverty.
From 2014 to 2017 we are running a ‘Poverty Media’ programme, which aims to enable the voices of people living in poverty to be heard on a more sustained and regular basis in and through both mainstream and new media. Through this work, we aim to challenge some of the negative images and stigma associated with poverty in the UK.
Our Poverty Media activities include:
- Providing tailored training, mentoring and peer support to develop a network of grassroots speakers recruited through partner organisations who are able to confidently and coherently engage with the media.
- Identifying and building relationships with key journalists, editors and commissioners
- Organising peer learning events for members of the grassroots speakers network, and working lunches for speakers to meet journalists
- Actively generating and 'sell in' new pro-poor stories, features and documentary ideas drawing on the identified priorities of our grassroots participants and partners
- Responding to media requests for interviews and case studies in a careful and responsible way
- Training partner organisations to build their own confidence in engaging the media and become media mentors who support grassroots speakers
- Bringing together partner organisations to provide peer learning and support twice a year.
We aim to ensure that: people experiencing poverty are able to confidently and coherently engage with the media; there is increased positive media coverage of real-life stories and experiences of people in poverty in the UK; and anti-poverty organisations are better able to support people in poverty to engage with the media.
The reality that doesn't make it onto TV
Positive media coverage of poverty issues
Jackie Cox, Poverty Media Coordinator